meta_ads_ad_sets_create
Create a new ad set within an existing Meta Ads campaign by supplying targeting, budget, and bid options. The ad set is created PAUSED by default and returns its ID, ready for ad attachments.
Instructions
Creates a new ad set inside an existing campaign. Returns the new ad_set id. Mutating — not automatically reversible; record before-state with mureo_state_action_log_append if you may need to roll back. Targeting is passed as a Meta targeting spec object; at minimum supply geo_locations and age bounds. Default initial status is PAUSED — only ACTIVE when the operator has confirmed spend. After creation, attach ads with meta_ads_ads_create.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| name | Yes | Ad set name, up to 400 characters. | |
| status | No | Initial status. Default PAUSED. Only ACTIVE after operator sign-off. | |
| targeting | No | Meta targeting spec. Typical keys: geo_locations (e.g. {'countries': ['JP']}), age_min, age_max, genders, interests, custom_audiences. See Meta Marketing API targeting docs for the full schema. | |
| account_id | No | Meta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required. | |
| bid_amount | No | Bid cap in account currency minor units. Required when bid_strategy is LOWEST_COST_WITH_BID_CAP or COST_CAP. Omit for LOWEST_COST_WITHOUT_CAP (automatic bidding). | |
| campaign_id | Yes | Parent campaign ID. Must exist and not be DELETED. | |
| bid_strategy | No | Bid strategy for automatic auction bidding. LOWEST_COST_WITHOUT_CAP is fully automatic (do NOT set bid_amount). LOWEST_COST_WITH_BID_CAP and COST_CAP both require a bid_amount on the ad set (the cap). LOWEST_COST_WITH_MIN_ROAS requires bid_constraints.roas_average_floor on the ad set. When set on the campaign, budgets typically live at the campaign (CBO) level; when set on the ad set, at the ad-set level. | |
| daily_budget | No | Daily budget in account currency minor units (cents for USD, yen for JPY). Required unless the parent campaign uses CBO; mutually exclusive with lifetime-budget settings on the same ad set. | |
| billing_event | No | What Meta charges for. Default IMPRESSIONS. The valid options depend on the optimization_goal — incompatible pairings are rejected by Meta. | |
| bid_constraints | No | Bid constraints object. Currently carries roas_average_floor for the LOWEST_COST_WITH_MIN_ROAS strategy. | |
| promoted_object | No | Conversion target for conversion optimization, e.g. {"pixel_id": "123", "custom_event_type": "LEAD"}. Required for conversion optimization (e.g. OUTCOME_LEADS + optimization_goal OFFSITE_CONVERSIONS optimizing to a pixel event). | |
| optimization_goal | No | What Meta optimises delivery for (e.g. REACH, LINK_CLICKS, OFFSITE_CONVERSIONS, LANDING_PAGE_VIEWS, THRUPLAY). Default REACH. Must be compatible with the parent campaign's objective. |