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mureo

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Python
Hybrid

google_ads_performance_report

Aggregate Google Ads campaign performance over any period to return impressions, clicks, cost, and conversions per campaign. Use to analyze campaign totals or pinpoint recent changes.

Instructions

Aggregate campaign-level performance metrics for a Google Ads account over a reporting window. Returns one row per campaign shaped as {campaign_id, campaign_name, metrics}, where the metrics object contains impressions, clicks, cost_micros, cost (currency-formatted), conversions, ctr, average_cpc_micros, average_cpc, cost_per_conversion_micros, and cost_per_conversion. Read-only; no mutation. Use this for campaign-level totals. For per-ad breakdowns use google_ads_ad_performance_report; for Google Search vs. Search Partners splits use google_ads_network_performance_report; for query-level detail use google_ads_search_terms_report; for conversion-action slicing use google_ads_conversions_performance.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
periodNoReporting window for the metrics. Default 'LAST_30_DAYS'. Use a shorter window (LAST_7_DAYS / LAST_14_DAYS) when diagnosing recent changes; use LAST_90_DAYS for trend baselines. Also accepts an explicit range in GAQL spelling — "BETWEEN 'YYYY-MM-DD' AND 'YYYY-MM-DD'", both endpoints inclusive, in the account's time zone — for a window no trailing constant can reach (e.g. a single past calendar month). One asymmetry to know about: every constant except LAST_90_DAYS is resolved by Google Ads in the account's reporting time zone, whereas LAST_90_DAYS has no API constant and is expanded by mureo into the 90 days ending yesterday **on the server's date**, so its edges can differ by a day when the server and the account are in different zones. Pass an explicit range when the exact boundary matters.
campaign_idNoRestrict the report to a single campaign by numeric ID (e.g. '23743184133'). Omit to aggregate across every campaign in the account.
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.

Schema Changelog

Changes observed during successful MCP inspections. Dates show when Glama detected each change.

  1. Changed3 schema fields changedv0.17.1
    • addedInput schema / properties / period / anyOf
      Added value: +[
+  {
+    "enum": [
+      "TODAY",
+      "YESTERDAY",
+      "THIS_WEEK_SUN_TODAY",
+      "THIS_WEEK_MON_TODAY",
+      "LAST_BUSINESS_WEEK",
+      "LAST_WEEK_SUN_SAT",
+      "LAST_WEEK_MON_SUN",
+      "LAST_7_DAYS",
+      "LAST_14_DAYS",
+      "LAST_30_DAYS",
+      "LAST_90_DAYS",
+      "THIS_MONTH",
+      "LAST_MONTH"
+    ],
+    "type": "string"
+  },
+  {
+    "pattern": "\\ABETWEEN '([0-9]{4}-[0-9]{2}-[0-9]{2})' AND '([0-9]{4}-[0-9]{2}-[0-9]{2})'\\Z",
+    "type": "string"
+  }
+]
    • changedInput schema / properties / period / description
      Previous value: -"Reporting window for the metrics. Default 'LAST_30_DAYS'. Use a shorter window (LAST_7_DAYS / LAST_14_DAYS) when diagnosing recent changes; use LAST_90_DAYS for trend baselines."New value: +"Reporting window for the metrics. Default 'LAST_30_DAYS'. Use a shorter window (LAST_7_DAYS / LAST_14_DAYS) when diagnosing recent changes; use LAST_90_DAYS for trend baselines. Also accepts an explicit range in GAQL spelling — \"BETWEEN 'YYYY-MM-DD' AND 'YYYY-MM-DD'\", both endpoints inclusive, in the account's time zone — for a window no trailing constant can reach (e.g. a single past calendar month). One asymmetry to know about: every constant except LAST_90_DAYS is resolved by Google Ads in the account's reporting time zone, whereas LAST_90_DAYS has no API constant and is expanded by mureo into the 90 days ending yesterday **on the server's date**, so its edges can differ by a day when the server and the account are in different zones. Pass an explicit range when the exact boundary matters."
    • removedInput schema / properties / period / enum
      Removed value: -[
-  "TODAY",
-  "YESTERDAY",
-  "LAST_7_DAYS",
-  "LAST_14_DAYS",
-  "LAST_30_DAYS",
-  "LAST_90_DAYS",
-  "THIS_MONTH",
-  "LAST_MONTH"
-]
  2. Changed1 schema field changedv0.10.37
    • addedInput schema / additionalProperties
      Added value: +false
  3. Addedv0.10.11
  4. Removedv0.10.9
  5. Addedv0.9.12
  6. Removedv0.9.6
  7. Addedv0.9.2
  8. Removedv0.9.1
  9. Addedv1.0.5

TDQS

A4.5/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden of behavioral disclosure. It clearly states 'Read-only; no mutation,' and describes the return shape as one row per campaign with a detailed metrics object. The period schema adds important behavioral caveats about time zones and boundary resolution. It does not mention pagination or failure modes, but for a read-only reporting tool this is strong disclosure.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is front-loaded with the core action and output shape, then lists metrics, states the read-only nature, and finishes with sibling routing. The metrics enumeration is justified because there is no output schema to document the return structure. Every sentence earns its place with no filler or redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a read-only report tool with zero required parameters and no output schema, the description plus schema fully cover the return shape, metric names, period behavior, timezone edge cases, credential fallback, and alternatives for other reporting granularities. An agent has everything needed to select and invoke the tool correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, and the schema itself thoroughly documents all three parameters: period defaults, allowed constants, GAQL range syntax, inclusivity, timezone caveats, campaign_id filtering, and customer_id fallback behavior. The top-level description does not add parameter-level meaning; its value is in granularity and sibling routing. Baseline 3 is appropriate because the schema carries the parameter semantics.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific verb and resource: 'Aggregate campaign-level performance metrics for a Google Ads account over a reporting window.' It also specifies the exact output shape and metric keys, and distinguishes the tool from sibling tools by naming the alternatives for different granularities. An agent can tell exactly what this tool does and what it returns.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly says 'Use this for campaign-level totals' and then names four sibling tools for per-ad breakdowns, network splits, query-level detail, and conversion-action slicing. The period parameter description additionally advises when to use shorter windows for diagnosing recent changes and LAST_90_DAYS for trend baselines. This is explicit when-to-use and when-not-to-use guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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