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synter-ads

by io.github.jshorwitz

Server Details

Manage ad campaigns across Google, Meta, LinkedIn, Reddit, TikTok, and more via AI.

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Status
Unhealthy
OAuth
Works in Glama
Last Tested
Transport
Streamable HTTP
URL
Repository
Synter-Media-AI/mcp-server
GitHub Stars
17
Server Listing
synter-mcp-server

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections. Dates show when Glama detected each change.

  1. 1 tool update
    • Changedexecute1 field changed
      • changedOutput schema / (root)
        Previous value: -{
-  "properties": {
-    "result": {
-      "title": "Result",
-      "type": "string"
-    }
-  },
-  "required": [
-    "result"
-  ],
-  "title": "executeOutput",
-  "type": "object"
-}New value: +null
  2. 49 tool updates
    • Addedbuild_lookalike_audience
    • Addedcreate_campaign_plan
    • Addedcreate_document
    • Addedcreate_google_doc
    • Addedcreate_google_sheet
    • Addedcreate_landing_page
    • Addedenable_campaign
    • Addedexecute_campaign_plan
    • Addedforecast_campaign
    • Addedget_attribution
    • Addedget_plan_execution
    • Addedgrowth_discover
    • Addedgrowth_enrich
    • Addedgrowth_run_pipeline
    • Changedlist_campaigns1 field changed
      • addedInput schema / properties / account_name
        Added value: +{
+  "anyOf": [
+    {
+      "type": "string"
+    },
+    {
+      "type": "null"
+    }
+  ],
+  "default": null,
+  "title": "Account Name"
+}
    • Addedlist_skills
    • Addedload_skill
    • Addedmeasure_incrementality
    • Addedoptimize_budget
    • Changedpause_campaign1 field changed
      • addedInput schema / properties / account_name
        Added value: +{
+  "anyOf": [
+    {
+      "type": "string"
+    },
+    {
+      "type": "null"
+    }
+  ],
+  "default": null,
+  "title": "Account Name"
+}
    • Addedpublish_landing_page
    • Addedpublish_plan_document
    • Addedpull_amazon_dsp_performance
    • Changedpull_google_ads_performance2 fields changed
      • addedInput schema / properties / account_name
        Added value: +{
+  "anyOf": [
+    {
+      "type": "string"
+    },
+    {
+      "type": "null"
+    }
+  ],
+  "default": null,
+  "title": "Account Name"
+}
      • addedInput schema / properties / level
        Added value: +{
+  "default": "campaigns",
+  "title": "Level",
+  "type": "string"
+}
    • Changedpull_linkedin_ads_performance1 field changed
      • addedInput schema / properties / account_name
        Added value: +{
+  "anyOf": [
+    {
+      "type": "string"
+    },
+    {
+      "type": "null"
+    }
+  ],
+  "default": null,
+  "title": "Account Name"
+}
    • Changedpull_meta_ads_performance2 fields changed
      • addedInput schema / properties / account_name
        Added value: +{
+  "anyOf": [
+    {
+      "type": "string"
+    },
+    {
+      "type": "null"
+    }
+  ],
+  "default": null,
+  "title": "Account Name"
+}
      • addedInput schema / properties / level
        Added value: +{
+  "default": "campaign",
+  "title": "Level",
+  "type": "string"
+}
    • Addedpull_microsoft_ads_performance
    • Addedpull_reddit_ads_performance
    • Addedpull_tiktok_ads_performance
    • Addedpull_x_ads_performance
    • Changedrun_gaql_query1 field changed
      • addedInput schema / properties / account_name
        Added value: +{
+  "anyOf": [
+    {
+      "type": "string"
+    },
+    {
+      "type": "null"
+    }
+  ],
+  "default": null,
+  "title": "Account Name"
+}
    • Addedset_spend_alert
    • Addedsetup_custom_domain
    • Addedsetup_google_ads_trial_funnel
    • Addedsimilarweb_analyze_domain
    • Addedsimilarweb_compare_domains
    • Addedsimilarweb_keyword_analysis
    • Addedtest_creatives
    • Addedtiktok_ads_get_adgroup
    • Addedtiktok_ads_get_campaign
    • Addedtiktok_ads_get_insights
    • Addedtiktok_ads_list_adgroups
    • Addedtiktok_ads_list_ads
    • Addedtiktok_ads_update_adgroup
    • Changedupdate_campaign_budget1 field changed
      • addedInput schema / properties / account_name
        Added value: +{
+  "anyOf": [
+    {
+      "type": "string"
+    },
+    {
+      "type": "null"
+    }
+  ],
+  "default": null,
+  "title": "Account Name"
+}
    • Addedupdate_landing_page_html
    • Addedupsert_plan_entity
    • Addedverify_custom_domain
    • Addedverify_pixel_ownership
  3. 21 tool updates
    • First observedcreate_campaign_for_audience
    • First observedexecute
    • First observedga4_list_conversions
    • First observedga4_list_properties
    • First observedga4_run_report
    • First observedget_connection_status
    • First observedget_credit_balance
    • First observedget_job_status
    • First observedlist_audiences
    • First observedlist_available_scripts
    • First observedlist_campaigns
    • First observedlist_connected_accounts
    • First observedpause_campaign
    • First observedpull_google_ads_performance
    • First observedpull_linkedin_ads_performance
    • First observedpull_meta_ads_performance
    • First observedrun_gaql_query
    • First observedsync_audience
    • First observedsynter_onboarding_start
    • First observedsynter_onboarding_status
    • First observedupdate_campaign_budget

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TDQS

B3.1/5.0
Disambiguation3/5

The tool set has clear distinct purposes for many tools, such as performance pulls for different ad platforms (e.g., pull_google_ads_performance vs. pull_meta_ads_performance), but there is notable overlap and ambiguity in areas like 'execute' (a general-purpose tool that overlaps with many specific tools) and 'create_campaign_for_audience' vs. 'setup_google_ads_trial_funnel' (both create campaigns but with different scopes). Descriptions help differentiate, but the presence of broad tools like 'execute' and 'growth_run_pipeline' creates confusion about when to use them versus more specific alternatives.

Naming Consistency4/5

Most tools follow a consistent verb_noun pattern (e.g., create_campaign_plan, list_audiences, pause_campaign), with clear and descriptive names. However, there are minor deviations, such as 'execute' (a single verb without a noun) and 'growth_discover' (noun_verb pattern), which break the overall consistency. The naming is largely predictable and readable, but these inconsistencies slightly detract from a perfect score.

Tool Count2/5

With 63 tools, the count is excessive for the server's purpose of advertising and campaign management. While the domain is broad, covering multiple ad platforms, analytics, and growth operations, the sheer number of tools makes the set feel heavy and potentially overwhelming. A more focused selection of 15-30 tools could better serve the scope without sacrificing functionality, as many tools are highly specific (e.g., separate performance pulls for each platform) or redundant (e.g., multiple TikTok-specific tools).

Completeness5/5

The tool surface is exceptionally complete for the advertising and growth domain, covering CRUD/lifecycle operations across campaigns, audiences, landing pages, and analytics. It includes creation (e.g., create_campaign_plan), management (e.g., enable_campaign, pause_campaign), analysis (e.g., forecast_campaign, get_attribution), and integration with external platforms (e.g., GA4, SimilarWeb). There are no obvious gaps; agents can perform end-to-end workflows from planning to execution and optimization without dead ends.

Resources