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Manage ad campaigns across Google, Meta, LinkedIn, Reddit, TikTok, and more via AI.

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Status
Unhealthy
OAuth
Works in Glama
Last Tested
Transport
Streamable HTTP
URL
Repository
Synter-Media-AI/mcp-server
GitHub Stars
17
Server Listing
synter-mcp-server

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections. Dates show when Glama detected each change.

  1. 7 tool updates
    • Addedgenerate_image_ad
    • Addedgenerate_text_ad
    • Addedgenerate_ugc_ad
    • Addedgenerate_video_ad
    • Addedgenerate_voice_ad
    • Addedlist_creative_assets
    • Addedupload_creative
  2. 1 tool update
    • Changedexecute1 field changed
      • changedOutput schema / (root)
        Previous value: -{
        -  "properties": {
        -    "result": {
        -      "title": "Result",
        -      "type": "string"
        -    }
        -  },
        -  "required": [
        -    "result"
        -  ],
        -  "title": "executeOutput",
        -  "type": "object"
        -}New value: +null
  3. 63 tool updates
    • First observedbuild_lookalike_audience
    • First observedcreate_campaign_for_audience
    • First observedcreate_campaign_plan
    • First observedcreate_document
    • First observedcreate_google_doc
    • First observedcreate_google_sheet
    • First observedcreate_landing_page
    • First observedenable_campaign
    • First observedexecute
    • First observedexecute_campaign_plan
    • First observedforecast_campaign
    • First observedga4_list_conversions
    • First observedga4_list_properties
    • First observedga4_run_report
    • First observedget_attribution
    • First observedget_connection_status
    • First observedget_credit_balance
    • First observedget_job_status
    • First observedget_plan_execution
    • First observedgrowth_discover
    • First observedgrowth_enrich
    • First observedgrowth_run_pipeline
    • First observedlist_audiences
    • First observedlist_available_scripts
    • First observedlist_campaigns
    • First observedlist_connected_accounts
    • First observedlist_skills
    • First observedload_skill
    • First observedmeasure_incrementality
    • First observedoptimize_budget
    • First observedpause_campaign
    • First observedpublish_landing_page
    • First observedpublish_plan_document
    • First observedpull_amazon_dsp_performance
    • First observedpull_google_ads_performance
    • First observedpull_linkedin_ads_performance
    • First observedpull_meta_ads_performance
    • First observedpull_microsoft_ads_performance
    • First observedpull_reddit_ads_performance
    • First observedpull_tiktok_ads_performance
    • First observedpull_x_ads_performance
    • First observedrun_gaql_query
    • First observedset_spend_alert
    • First observedsetup_custom_domain
    • First observedsetup_google_ads_trial_funnel
    • First observedsimilarweb_analyze_domain
    • First observedsimilarweb_compare_domains
    • First observedsimilarweb_keyword_analysis
    • First observedsync_audience
    • First observedsynter_onboarding_start
    • First observedsynter_onboarding_status
    • First observedtest_creatives
    • First observedtiktok_ads_get_adgroup
    • First observedtiktok_ads_get_campaign
    • First observedtiktok_ads_get_insights
    • First observedtiktok_ads_list_adgroups
    • First observedtiktok_ads_list_ads
    • First observedtiktok_ads_update_adgroup
    • First observedupdate_campaign_budget
    • First observedupdate_landing_page_html
    • First observedupsert_plan_entity
    • First observedverify_custom_domain
    • First observedverify_pixel_ownership

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Glama MCP Gateway

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TDQS

C2.9/5.0
Disambiguation2/5

Multiple tools have overlapping or ambiguous purposes, causing confusion. For example, 'execute' is a catch-all that overlaps with many specific tools like 'create_campaign_for_audience' or 'execute_campaign_plan', and tools like 'list_connected_accounts' and 'get_connection_status' seem to serve similar connection-checking functions. The sheer number of tools exacerbates this issue, making it difficult for an agent to reliably choose the right one without extensive trial and error.

Naming Consistency3/5

The naming is mixed with some patterns but inconsistent overall. There is a clear verb_noun pattern for many tools (e.g., 'create_campaign_plan', 'list_audiences'), but deviations like 'growth_discover' (noun_verb), 'synter_onboarding_start' (prefix_verb_noun), and 'execute' (single verb) break consistency. Additionally, some tools use underscores while others are more verbose, leading to a readable but not fully predictable naming scheme.

Tool Count2/5

With 63 tools, the count is excessive for a coherent server scope, even for a comprehensive advertising platform. This bloated set includes many niche or redundant tools (e.g., multiple TikTok-specific tools and separate performance pull tools for each ad platform), which overwhelms the surface and suggests poor scoping. A more focused set of 15-30 tools would better serve the domain without sacrificing functionality.

Completeness4/5

The tool surface is highly complete for the advertising and growth domain, covering CRUD operations, analytics, forecasting, audience management, and integrations across multiple platforms. Minor gaps exist, such as no explicit tool for deleting campaigns or audiences, but agents can likely work around this using other tools like 'pause_campaign' or platform-specific actions. The breadth is impressive, though the depth in some areas (e.g., TikTok) might be overkill.