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Glama

Scan SEO/AEO Website Readiness

scan_visibility
Read-onlyIdempotent

Run a public-site SEO/AEO website-readiness scan for one business website. Returns aggregate readiness scores, selected technical and answer-quality evidence, site signals, and prioritized issues. This does not measure observed rankings, Search Console performance, or live AI mentions/citations.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
urlYesThe business website URL to scan, such as example.com.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
urlYes
scoreYes
summaryYes
audit_idYes
aeo_scoreYes
geo_scoreYes
seo_scoreYes
top_issuesYes
site_signalsNo
full_scan_urlYes
score_profileYes
score_componentsNo
measurement_scopeYes

Schema Changelog

Changes observed during successful MCP inspections. Dates show when Glama detected each change.

  1. Changed2 schema fields changed
    • addedInput schema / properties / url / maxLength
      Added value: +2048
    • addedInput schema / properties / url / minLength
      Added value: +1
  2. Changed5 schema fields changed
    • addedOutput schema / properties / measurement_scope
      Added value: +{
      +  "additionalProperties": false,
      +  "properties": {
      +    "notes": {
      +      "items": {
      +        "type": "string"
      +      },
      +      "type": "array"
      +    },
      +    "observed_aeo": {
      +      "const": "not_measured",
      +      "type": "string"
      +    },
      +    "observed_seo": {
      +      "const": "not_measured",
      +      "type": "string"
      +    },
      +    "readiness": {
      +      "const": "measured",
      +      "type": "string"
      +    }
      +  },
      +  "required": [
      +    "readiness",
      +    "observed_seo",
      +    "observed_aeo",
      +    "notes"
      +  ],
      +  "type": "object"
      +}
    • addedOutput schema / properties / score_components
      Added value: +{
      +  "additionalProperties": false,
      +  "properties": {
      +    "ai_crawler_access": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "answer_block": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "content_modularity": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "eeat": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "experience": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "factual_density": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "format_diversity": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "freshness": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "heading_hierarchy": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "render_accessibility": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "schema_coverage": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "schema_quality": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "schema_stack": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "schema_validation": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "semantic_structure": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "snippet_control": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "technical_foundation": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "title_alignment": {
      +      "anyOf": [
      +        {
      +          "maximum": 100,
      +          "minimum": 0,
      +          "type": "number"
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    }
      +  },
      +  "required": [
      +    "technical_foundation",
      +    "experience",
      +    "freshness",
      +    "schema_quality",
      +    "schema_stack",
      +    "eeat",
      +    "answer_block",
      +    "format_diversity",
      +    "factual_density",
      +    "content_modularity",
      +    "ai_crawler_access",
      +    "snippet_control",
      +    "render_accessibility",
      +    "schema_coverage",
      +    "schema_validation",
      +    "heading_hierarchy",
      +    "semantic_structure",
      +    "title_alignment"
      +  ],
      +  "type": "object"
      +}
    • addedOutput schema / properties / score_profile
      Added value: +{
      +  "anyOf": [
      +    {
      +      "additionalProperties": false,
      +      "properties": {
      +        "id": {
      +          "type": "string"
      +        },
      +        "version": {
      +          "type": "string"
      +        }
      +      },
      +      "required": [
      +        "id",
      +        "version"
      +      ],
      +      "type": "object"
      +    },
      +    {
      +      "type": "null"
      +    }
      +  ]
      +}
    • addedOutput schema / properties / site_signals
      Added value: +{
      +  "additionalProperties": false,
      +  "properties": {
      +    "blocked_ai_crawlers": {
      +      "items": {
      +        "type": "string"
      +      },
      +      "type": "array"
      +    },
      +    "llms_txt_available": {
      +      "type": "boolean"
      +    },
      +    "pages_analyzed": {
      +      "maximum": 9007199254740991,
      +      "minimum": 0,
      +      "type": "integer"
      +    },
      +    "rendered_pages_analyzed": {
      +      "maximum": 9007199254740991,
      +      "minimum": 0,
      +      "type": "integer"
      +    },
      +    "robots_available": {
      +      "type": "boolean"
      +    },
      +    "schema_types": {
      +      "items": {
      +        "type": "string"
      +      },
      +      "type": "array"
      +    },
      +    "sitemap_available": {
      +      "type": "boolean"
      +    }
      +  },
      +  "required": [
      +    "pages_analyzed",
      +    "rendered_pages_analyzed",
      +    "robots_available",
      +    "sitemap_available",
      +    "llms_txt_available",
      +    "blocked_ai_crawlers",
      +    "schema_types"
      +  ],
      +  "type": "object"
      +}
    • changedOutput schema / required
      Previous value: -[
      -  "url",
      -  "score",
      -  "seo_score",
      -  "aeo_score",
      -  "geo_score",
      -  "top_issues",
      -  "summary",
      -  "full_scan_url",
      -  "audit_id"
      -]New value: +[
      +  "url",
      +  "score",
      +  "seo_score",
      +  "aeo_score",
      +  "geo_score",
      +  "top_issues",
      +  "summary",
      +  "full_scan_url",
      +  "audit_id",
      +  "score_profile",
      +  "measurement_scope"
      +]
  3. Changed2 schema fields changed
    • changedInput schema / properties / url / description
      Previous value: -"The business website URL to scan."New value: +"The business website URL to scan, such as example.com."
    • changedOutput schema / (root)
      Previous value: -nullNew value: +{
      +  "$schema": "http://json-schema.org/draft-07/schema#",
      +  "additionalProperties": false,
      +  "properties": {
      +    "aeo_score": {
      +      "maximum": 100,
      +      "minimum": 0,
      +      "type": "number"
      +    },
      +    "audit_id": {
      +      "type": "string"
      +    },
      +    "full_scan_url": {
      +      "type": "string"
      +    },
      +    "geo_score": {
      +      "maximum": 100,
      +      "minimum": 0,
      +      "type": "number"
      +    },
      +    "score": {
      +      "maximum": 100,
      +      "minimum": 0,
      +      "type": "number"
      +    },
      +    "seo_score": {
      +      "maximum": 100,
      +      "minimum": 0,
      +      "type": "number"
      +    },
      +    "summary": {
      +      "type": "string"
      +    },
      +    "top_issues": {
      +      "items": {
      +        "additionalProperties": false,
      +        "properties": {
      +          "category": {
      +            "type": "string"
      +          },
      +          "description": {
      +            "type": "string"
      +          },
      +          "severity": {
      +            "enum": [
      +              "critical",
      +              "warning",
      +              "info"
      +            ],
      +            "type": "string"
      +          },
      +          "title": {
      +            "type": "string"
      +          }
      +        },
      +        "required": [
      +          "title",
      +          "severity",
      +          "category",
      +          "description"
      +        ],
      +        "type": "object"
      +      },
      +      "type": "array"
      +    },
      +    "url": {
      +      "type": "string"
      +    }
      +  },
      +  "required": [
      +    "url",
      +    "score",
      +    "seo_score",
      +    "aeo_score",
      +    "geo_score",
      +    "top_issues",
      +    "summary",
      +    "full_scan_url",
      +    "audit_id"
      +  ],
      +  "type": "object"
      +}
  4. First observed

TDQS

A4.3/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, openWorldHint, idempotentHint, and destructiveHint. The description adds valuable behavioral context: it returns aggregate scores and evidence, and importantly clarifies what the scan does NOT measure, preventing misuse. No contradiction with annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is two sentences: the first states the action and scope, the second lists outputs and limitations. Every sentence earns its place, no redundancy, and the key information is front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool has a simple 1-parameter schema, rich annotations, and an output schema, the description sufficiently covers the purpose, output categories, and explicit non-scope items. No critical gaps for an agent to select and invoke the tool correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% for the single 'url' parameter with a clear description. The tool description adds 'for one business website' but does not provide additional parameter-level details beyond the schema. Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool's verb 'Run' and resource 'public-site SEO/AEO website-readiness scan', and scopes it to 'one business website', distinguishing it from the sibling compare_visibility. It also lists what it returns (aggregate readiness scores, evidence, signals, issues), making the purpose unambiguous.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives explicit exclusions: 'This does not measure observed rankings, Search Console performance, or live AI mentions/citations.' This tells the agent when not to use the tool. It also implies when to use it (single-site readiness scan), but it does not name alternative tools explicitly.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A4.4/5.0
Disambiguation5/5

Each tool has a clearly distinct purpose: scan_visibility handles a single site, compare_visibility handles two sites, and visibility_audit_info provides explanatory context. There is no functional overlap or ambiguity.

Naming Consistency4/5

The two primary tools follow a consistent verb_noun pattern (compare_visibility, scan_visibility). The third tool, visibility_audit_info, uses a noun-based name, which is a minor deviation but still clearly readable and thematically aligned.

Tool Count4/5

With only 3 tools, the server is minimally scoped but appropriately covers its core functionality: single scan, comparison, and informational support. This is on the low end but well-suited for a focused visibility assessment service.

Completeness4/5

The tool set covers the primary operations needed for this domain: scanning one site, scanning and comparing two sites, and understanding the methodology. No critical gaps exist for a stateless scanning service, though historical scans or bulk operations are absent.

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