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Glama

Meta Ads (Facebook & Instagram)

meta_ads_creative_write_create_creative

Create ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hash (from upload_image) OR video_id (from upload_video) + page_id + message. call_to_action_type: LEARN_MORE, SHOP_NOW, SIGN_UP, DOWNLOAD, GET_QUOTE, CONTACT_US, SUBSCRIBE, BOOK_NOW, etc. For destructive delete use meta_ads_creative_delete.

[Flattened action: create_creative]

Bulk support: accepts page_ids, video_ids, adset_ids, creative_ids, ad_ids for batched execution.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
linkNo
nameNo
ad_idNo
ad_idsNo
statusNo
accountNo
messageNo
page_idNo
adset_idNo
page_idsNo
video_idNo
adset_idsNo
video_idsNo
image_hashNo
creative_idNo
auth_accountNo
creative_idsNo
call_to_action_typeNo

Schema Changelog

Changes observed during successful MCP inspections. Dates show when Glama detected each change.

  1. First observed

TDQS

A3.6/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Beyond the annotations (readOnlyHint=false, destructiveHint=false), the description states this is a write-oriented workflow, requires prior upload via upload_image/upload_video, and discloses bulk support through array parameters. It also adds the destructive delete pointer, which helps the agent avoid assuming this tool handles deletion.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is compact, front-loaded with the main purpose, and uses structured sections for actions, requirements, and bulk behavior. There is slight overlap between the action bullets and the later create_creative detail, but the text avoids unnecessary padding.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a high-parameter, no-output-schema write tool, the description provides useful context: final launch step, required media dependencies, CTA examples, and bulk support. It still leaves gaps around success return values, how account/auth_account would be used, and the exact behavior of the optional ad creation/update parameters.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Since the schema has 0% description coverage, the description must compensate, and it does explain key parameters: page_id, image_hash/video_id, message, call_to_action_type, and the bulk plural IDs. However, several parameters such as link, name, account, auth_account, creative_id, and status remain unexplained, so compensation is partial for 18 total parameters.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool "Create ad creatives and ads (final step to launch)" and explains the core create_creative action with media and copy requirements. It does not strongly differentiate itself from the sibling tools meta_ads_creative_write_create_ad and meta_ads_creative_write_update_ad, and actually lists create_ad/update_ad inside its own description, which prevents a score of 5.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives useful conditions: create_creative requires page_id and either image_hash or video_id plus message, and it directs destructive operations to meta_ads_creative_delete. However, it does not explicitly say when to favor the sibling create_ad/update_ad tools or when not to use this tool, so usage guidance remains mostly implicit.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

B3/5.0
Disambiguation2/5

Many tools are near-identical variants of the same action, with only a `[Flattened action]` marker distinguishing e.g. the four `meta_ads_campaign_write_*` tools and the three `meta_ads_creative_write_*` tools. The reporting tools also overlap: `meta_ads_ads`, `meta_ads_realtime`, `meta_ads_today`, and `meta_ads_roas` all return spend/performance data, making selection genuinely ambiguous. Unrelated platform tools like `marketplace` and `toolkit_info` are mixed in, further muddying what the server is for.

Naming Consistency3/5

Most Meta Ads tools follow a readable `meta_ads_<resource>_<action>` snake_case convention, and write actions are reasonably predictable. However, there are inconsistencies: `meta_ads_ads` vs `meta_ads_audience`, `meta_ads_business_list` vs `meta_ads_business_accounts` vs `meta_ads_list_accounts`, and `meta_ads_adset_delete` vs the `meta_ads_adset_write_*` grouping. The unbranded platform tools (`connect`, `report_bug`, `show_version`) also break the pattern.

Tool Count2/5

44 tools is far above the recommended range and pushes the server into unwieldy territory. The count is inflated because flattened actions were expanded into separate tools: the campaign write tool appears four times, audience write twice, adset create/update twice, creative tools three times, media upload three times, and business/pages actions once per variant. A consolidated action-based design could reduce real surface area to roughly 15-20 tools.

Completeness4/5

The core Meta Ads lifecycle is well covered: campaigns, ad sets, creatives/ads, custom audiences, media upload, business managers, pages, and reporting all have create/read/update/delete or equivalent destinations. The main gaps are no direct `list_ad_sets` tool, no `remove_users` for audiences, and an apparent reference to a nonexistent `meta_ads_media` tool for listing uploaded media. These are noticeable but usually workaroundable.