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google_ads_keywords_raw

Read-onlyIdempotent

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: keywords (last 7 days metrics top 50), search_terms (last 7 days), status (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), diagnostics (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as _campaign_budget_loss since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), raw (any GAQL SELECT).

[Flattened action: raw]

Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
daysNo
queryNo
accountNo
ad_group_idNo
campaign_idNo
customer_idNo
ad_group_idsNo
campaign_idsNo
customer_idsNo

Schema Changelog

Changes observed during successful MCP inspections. Dates show when Glama detected each change.

  1. First observed

TDQS

C2.4/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, idempotentHint=true, destructiveHint=false. The description adds that it uses account+customer_id for scope, supports bulk execution, and for diagnostics includes day range and campaign budget loss. However, it does not disclose the output format or any additional behavioral traits for the raw action beyond saying it accepts any GAQL SELECT. Since annotations cover the safety profile, the description adds some but not rich behavioral context.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness2/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is long and covers multiple actions, which is unnecessary for a tool named 'raw'. It front-loads a laundry list of actions, then provides detailed explanations for each, including examples. This is over-specified and dilutes the focus. A concise description for the raw action (custom GAQL) would suffice, with a note that other actions are available in sibling tools.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity (9 params, no output schema, no parameter descriptions), the description is incomplete. It does not explain what raw GAQL SELECT returns, how to construct a valid query, or provide examples. It also doesn't cover all parameters or indicate which are required for different actions. The description is not enough for an agent to correctly invoke the tool, especially for the raw action.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With schema description coverage at 0%, the description must explain all 9 parameters, but it only partially does. It mentions account and customer_id for scope, campaign_id/ad_group_id filters for diagnostics, and days=7|14|30 in diagnostics. However, it does not clarify the 'query' parameter (beyond saying raw accepts any GAQL SELECT), nor the plural IDs (campaign_ids etc.) beyond bulk support. The description is not sufficient to understand how to use all parameters effectively.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose3/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description lists many actions (keywords, search_terms, status, diagnostics, raw) but the tool name and '[Flattened action: raw]' indicate its primary purpose is custom GAQL SELECT. It does state 'custom GAQL SELECT' as one of the actions, but the rest of the description confuses the scope by detailing all actions. It is not a tautology but lacks focus on the raw action specifically.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No explicit guidance on when to use this tool versus the sibling tools (e.g., google_ads_keywords_diagnostics, google_ads_keywords_keywords). The description mentions actions but does not say 'use this for raw queries only' or 'for other actions use the dedicated tools'. The bulk support is mentioned but not tied to a specific use case. This leaves the agent without clear decision guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

B3.1/5.0
Disambiguation2/5

Most google_ads_* tools map to distinct resource+action pairs, but the five keyword tools (keywords_keywords, keywords_diagnostics, keywords_raw, keywords_search_terms, keywords_status) share essentially the same description and action list, differing only by a flattened action label. google_ads_account, google_ads_status, google_ads_list_accounts, and connect/toolkit_info also overlap in account/status purposes.

Naming Consistency3/5

Domain tools mostly follow a google_ads_<resource>_<action> pattern, with plural nouns for list operations like google_ads_campaigns and google_ads_ads. This is muddied by redundant google_ads_keywords_keywords, metric-only names like google_ads_roas/google_ads_today, and six generic meta tools that break the prefix pattern.

Tool Count2/5

35 tools is too many for a coherent Google Ads surface. Five keyword tools are one logical action router split into separate endpoints, and several platform tools (authenticate, connect, marketplace, report_bug, show_version, toolkit_info) are unrelated to the Google Ads domain, inflating the count.

Completeness3/5

The server covers major workflows: accounts, campaigns, budgets, ad groups, ads, keywords, negative keywords, sitelinks, performance, and change history. However, there is no way to list existing ad groups, no negative keyword removal, and no creative update beyond pause/enable/remove, which are notable gaps for this domain.