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Get Ad Performance

get_ad_performance
Read-only

Get performance metrics for campaigns, ad sets, or creatives.

Returns impressions, clicks, spend, conversions, CTR, CPC, CPM, ROAS, and custom metrics. Supports date range filtering and breakdown by day.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
endDateNoEnd date (YYYY-MM-DD)
metricsNoSpecific metrics to retrieve (optional, returns all by default)
entityIdYesEntity ID
breakdownNoBreakdown dimension
startDateNoStart date (YYYY-MM-DD)
entityTypeYesEntity type to get metrics for

Schema Changelog

Changes observed during successful MCP inspections. Dates show when Glama detected each change.

  1. First observed

TDQS

B3.2/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true and destructiveHint=false, so the safety profile is covered. The description adds value by specifying return metrics and date/breakdown support, but it does not disclose potential edge behaviors such as default date ranges, pagination, or data availability delays. No contradictions with annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is three sentences with no filler. The first sentence front-loads the primary purpose, and the remaining sentences efficiently list return values and key options. It is appropriately sized for the tool's complexity.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 6-parameter read-only tool with full schema coverage and no output schema, the description is serviceable but not fully complete. Missing details include the 'account' entity type, default date handling when dates are omitted, and guidance on how this tool compares to other ad-reporting siblings. The description plus schema is adequate for basic invocation but leaves decision-making gaps.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema descriptions cover 100% of parameters, so the baseline is 3. The description adds a list of returned metrics and mentions date range/breakdown, but it mostly echoes schema information. It also says 'breakdown by day' while the schema supports week, month, and platform, which is slightly misleading but not harmful.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb ('Get') and resource ('performance metrics for campaigns, ad sets, or creatives'), and lists the returned metrics. It is clear and generally distinguishes from post-level analytics, though it omits the 'account' entity type allowed by the schema and does not explicitly differentiate from get_unified_ad_report.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides no explicit guidance on when to use this tool versus alternatives like get_unified_ad_report, get_post_analytics, or get_analytics. It only describes capabilities, leaving the agent to infer context from sibling tool names rather than giving direct selection criteria.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

B3/5.0
Disambiguation2/5

With 148 tools, there is significant overlap. For example, generate_content, publish_ai, generate_post_bundle, and request_project_content all generate content; get_analytics, get_unified_analytics, get_post_analytics, get_ad_performance, and get_unified_ad_report all fetch performance metrics; and list_inbox vs list_conversations blur comment and conversation management. Descriptions help, but boundaries between tools are often unclear.

Naming Consistency3/5

Most tools follow a verb_noun pattern (e.g., list_teams, create_goal, delete_post), but there are notable deviations: create_library_item vs save_to_library, publish_content vs publish_ai, schedule_content vs schedule_content_advanced, and connect_platform vs connect_connector. Mixed prefixes like 'autopilot_', 'check_', and 'get_' are fine, but overlapping verbs and a hyphen in 'connect_linkedin-page' reduce consistency.

Tool Count1/5

148 tools is extreme for any server. Even for a broad social media management platform, this is far beyond what an agent can effectively navigate. The count is unwieldy and suggests the surface should be split into multiple focused servers (publishing, analytics, connectors, workflows, etc.).

Completeness3/5

The core social publishing workflow is well covered (create, schedule, publish, edit, delete, retry), and there are extensive features for analytics, workflows, connectors, and AI agents. However, some resources have CRUD gaps: no update/delete for brand voices, no delete_project, no update/delete for Product Hunt goals, and no explicit get_workflow. These are workable but notable omissions.

Resources