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campaignstack_create_icp

Create a new ICP (Ideal Customer Profile) for a campaign. Specify target criteria: titles, industries, seniorities, company sizes, and keywords. After creation, use campaignstack_trigger_icp_scoring to score leads against the new ICP. Use campaignstack_list_campaigns to find valid campaignId values.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
titlesNo
keywordsNo
campaignIdYes
industriesNo
senioritiesNo
companySizesNo

Schema Changelog

Changes observed during successful MCP inspections. Dates show when Glama detected each change.

  1. First observed

TDQS

A3.9/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=false, idempotentHint=false, and destructiveHint=false, covering the safety profile. The description adds that a new ICP is created and made available for later scoring, but it does not disclose return values or duplicate-creation behavior—modest gaps given existing annotation coverage.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is four short, logically ordered sentences: what the tool does, the criteria it accepts, the recommended follow-up action, and how to obtain a required value. Every sentence earns its place, with no filler or unnecessary repetition.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 6-parameter creation tool with no output schema, the description covers all parameters at a useful summary level and names the follow-up scoring tool. It omits edge details such as whether at least one criterion is required or what the response looks like, but an agent has enough context to select and invoke the tool correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description carries the burden. It enumerates the five optional criteria parameters and connects campaignId to the campaign concept, even telling the agent how to source valid campaignId values. It does not define value conventions for individual criteria, but the parameter names are largely self-explanatory.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the verb ('Create') and resource ('new ICP (Ideal Customer Profile)') and lists the concrete target dimensions: titles, industries, seniorities, company sizes, and keywords. It is distinguishable from get/list tools, though it does not explicitly contrast with the sibling create_persona or update_icp tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives explicit workflow guidance: after creating the ICP, use campaignstack_trigger_icp_scoring to score leads against it, and use campaignstack_list_campaigns to find valid campaignId values. It does not spell out when-not-to-use or name alternatives like create_persona, but the sequencing context is concrete and useful.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.6/5.0
Disambiguation3/5

Many tools share the same verb prefix (create_, list_, update_, get_) across closely related resources, so pairs like add_lead_to_external_list vs add_lead_to_sequence, create_signal_agent vs create_signal_watch, and approve_review vs approve_content_post can be confused. The descriptions are unusually detailed and cross-referenced, which mitigates but does not eliminate the ambiguity inherent in a 282-tool surface.

Naming Consistency4/5

Virtually every tool follows the campaignstack_verb_noun snake_case pattern, which is highly predictable. Minor deviations exist: destructive operations mix remove_ and delete_ (remove_lead_list vs delete_campaign), AI generation uses both craft_ and generate_, and the seo_/search_console_ subdomains introduce a second prefix convention.

Tool Count1/5

282 tools is an extreme mismatch by any reasonable standard, exceeding the 50+ threshold by more than 5x. Even for a full B2B outreach platform, this surface is far too large and would be better consolidated into higher-level operations or grouped sub-servers.

Completeness4/5

The tool surface is impressively comprehensive, covering campaigns, workflows, leads, content, ads, SEO, integrations, billing, and more with CRUD-level depth. Minor gaps remain: no single-ICP getter, no direct pause/delete for search watches, and no explicit delete for ad campaigns (only archive via update).

Resources