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campaignstack_create_ad_campaign

Create an ad campaign. This is a WRITE-THROUGH to LinkedIn: the campaign is created on the platform immediately and its externalId is returned. Budgets (dailyBudget, totalBudget, unitCost) are money objects: { amount: string, currencyCode: string }. Account spend ceilings and the linkedin_ads feature flag are enforced server-side and cannot be bypassed. The new campaign has no creatives yet. Add them with campaignstack_create_ad_creative (they require approval before publishing). Use campaignstack_list_ad_accounts to find adAccountId.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYes
formatNo
platformNoAd platform. Only 'linkedin' is supported today.linkedin
scheduleNo
unitCostNoBid amount (for manual / cost_cap / target_cost strategies)
objectiveNo
targetingNoPlatform-native targeting criteria object (passed through as-is)
adAccountIdYesManaged ad account _id. Use campaignstack_list_ad_accounts to find it.
bidStrategyNo
dailyBudgetNoMoney value: { amount: string, currencyCode: string }
totalBudgetNoMoney value: { amount: string, currencyCode: string }
workspaceIdNoDefaults to the API key's workspace
campaignGroupIdNoOptional ad campaign group _id

Schema Changelog

Changes observed during successful MCP inspections. Dates show when Glama detected each change.

  1. First observed

TDQS

A4.1/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Beyond the annotations (readOnlyHint=false, idempotentHint=false, destructiveHint=false), the description discloses that the campaign is created on LinkedIn immediately, that an externalId is returned, that spend ceilings and the linkedin_ads feature flag are enforced server-side and cannot be bypassed, and that the new campaign starts with no creatives. This is substantive side-effect context that annotations alone do not provide, with no contradiction.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Four sentences front-load the core action, then layer behavioral caveats, money-object semantics, and sibling routing in a logical order. Each sentence earns its place, though the server-side enforcement sentence is slightly wordier than the rest.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a complex 13-parameter tool with nested money objects, four enums, and no output schema, the description covers the essential invocation facts: side effect, return value, budget shape, server-side constraints, and post-creation state. It does not clarify whether a budget or schedule is required for a valid campaign, and it omits any cost implications of the live write-through, but an agent can confidently invoke the tool using the two required params listed in the schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 62% schema coverage, most parameters are already documented in the schema; the description adds value by consolidating that dailyBudget, totalBudget, and unitCost all share the same money-object shape, which is most helpful for unitCost, whose schema entry only calls it a bid amount. It also reinforces the adAccountId lookup path. Semantics for name, format, objective, and bidStrategy are left to their enums, and the description does not compensate for those gaps.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The opening sentence 'Create an ad campaign' states a specific verb and resource, and the description immediately disambiguates it from the closely related campaignstack_create_ad_creative by noting the new campaign has no creatives yet and directing the agent to add them separately. The write-through nature and the returned externalId further pin down exactly what this tool does.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives explicit prerequisite and follow-up routing: it names campaignstack_list_ad_accounts for finding adAccountId and campaignstack_create_ad_creative for adding creatives, which is actionable guidance. It does not, however, state when not to use this tool or contrast it with siblings like campaignstack_generate_ad_campaign or campaignstack_update_ad_campaign.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.6/5.0
Disambiguation3/5

Many tools share the same verb prefix (create_, list_, update_, get_) across closely related resources, so pairs like add_lead_to_external_list vs add_lead_to_sequence, create_signal_agent vs create_signal_watch, and approve_review vs approve_content_post can be confused. The descriptions are unusually detailed and cross-referenced, which mitigates but does not eliminate the ambiguity inherent in a 282-tool surface.

Naming Consistency4/5

Virtually every tool follows the campaignstack_verb_noun snake_case pattern, which is highly predictable. Minor deviations exist: destructive operations mix remove_ and delete_ (remove_lead_list vs delete_campaign), AI generation uses both craft_ and generate_, and the seo_/search_console_ subdomains introduce a second prefix convention.

Tool Count1/5

282 tools is an extreme mismatch by any reasonable standard, exceeding the 50+ threshold by more than 5x. Even for a full B2B outreach platform, this surface is far too large and would be better consolidated into higher-level operations or grouped sub-servers.

Completeness4/5

The tool surface is impressively comprehensive, covering campaigns, workflows, leads, content, ads, SEO, integrations, billing, and more with CRUD-level depth. Minor gaps remain: no single-ICP getter, no direct pause/delete for search watches, and no explicit delete for ad campaigns (only archive via update).

Resources